Monday, February 14, 2011

Climate-Change Strategy: Be Afraid — but Only a Little

While researching a feature for TIME.com recently, I had the chance to sift through TIME's decades of environment coverage. I came to two conclusions: First, we were writing stories about virtually the same subjects 40 years ago as we do now. (Air pollution, endangered species, the polluted oceans, dwindling natural resources.) Second, our coverage of climate change has been really scary — by which I mean, we've emphasized the catastrophic threats of global warming in dire language. That reached a height in 2006, when we titled our cover story on climate change, crowned with a photo of a lonely polar bear on an ice floe, "Be Worried. Be Very Worried." And since it was published, I've seen that cover image pop up in countless PowerPoint presentations on climate change, always used to underscore just how catastrophic warming would be.

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